Helping companies take control of their energy use
I helped the sales director of Optima Energy Management Solutions explain the company’s easy and affordable energy saving service on its new website. The copy has to talk to senior leadership at manufacturing, industrial and retail companies as well as to their energy, operations and production managers. So we combined Optima’s high-level money saving benefits with detailed services to appeal to all website visitors at the same time. When the site launched, we got many compliments on its clarity and the usefulness of its information.